Privacy Policy

Welcome to the website of PSI Metals GmbH, Parsevalstraße 7a, 40468 Düsseldorf, Germany and thank you for visiting us. PSI Metals GmbH takes the protection of personal data very seriously. Therefore, we would like to inform you below which data of your visit will be used for which purposes.

1. What is personal data?

Personal data are individual details about personal or factual circumstances of a specific or identifiable natural person (person concerned), for example your real name, your age, your marital status, your address, your e-mail address, your telephone number, your bank account or your date of birth.

2. Anonymous data collection

Unless otherwise stated in the following sections, no personal data is collected, processed or used when using our websites.

While maintaining your anonymity, information is transmitted when you visit our website, for example

  • IP address
  • Browser type and version
  • Operating system used
  • Referrer URL (the previously visited page)
  • Time of the server request.

PSI Metals GmbH cannot assign this data to any particular person. This data will not be merged with other data sources; moreover, after a statistical evaluation, the data will be deleted and used exclusively to improve the attractiveness, content and functionalities of our websites.

3. Cookies

To continuously optimise our website, we use so-called cookies. Cookies are files that the websites you visit transfer to your computer for identification and which later serve to facilitate navigation. This means that you do not have to enter all the required data every time you use the website. It also allows us to tailor our websites exactly to your needs. If you wish to prevent the use of cookies, you can set your browser to refuse cookies. Please refer to your browser manufacturer’s instructions to find out how this works in detail.

3.1 Google Adwords und Conversion-Tracking

To draw attention to our services, we place Google AdWords ads and use Google Conversion Tracking. These ads appear after searches on web pages in the Google ads network and can be controlled through the ad settings.

When you click on an ad, Google sets a cookie on your computer. This is valid for about 30 days. Further information about the cookie technology used can also be found in Google’s notes on website statistics and in the data protection regulations.

With the help of this technology, Google and we as customers receive information that a user has clicked on an ad and has been redirected to our websites. The information obtained in this way is used exclusively for statistical evaluation for ad optimisation. We do not receive any information that personally identifies visitors. The statistics provided to us by Google include the total number of users who have clicked on one of our ads and, if applicable, whether they were forwarded to a page of our website with a conversion tag.

If you do not want this, you can prevent the storage of the cookies required for these functions, e.g. by changing your browser settings. In this case, your visit is not included in the user statistics.

3.2 Google Adwords und Remarketing

We also use the remarketing function in Google AdWords. This technology displays interest-based advertising messages to users who have already visited our websites and are interested in our services when they use the Google search function or visit websites that belong to the Google Display Network. These customized ads appear in the search ads on the Google website or in the ads on Display network websites when you visit them. This is made possible by the use of cookies. Cookies are text information files that your web browser stores on your computer when you open one of our websites. For more information on the use of cookies in ads on Google and the Partner network, please see the Privacy Policy & Terms of Use under Advertising.

If you do not want to receive interest-based advertising, you can disable Google’s use of cookies for these purposes by changing your settings in the ads preferences. The use of third-party cookies can be turned off from the Opt-out page of the Network Advertising Initiative.

3.3. Google-Analytics

This website uses Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses what are known as “cookies” – text files which are stored on your computer and enable us to analyse your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.
However, if IP anonymisation is activated on this website, Google will first truncate your IP address within member states of the European Union or in other countries party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. Google uses this information to analyse your use of the website as instructed by its operator to compile reports on website activities and to render further services relating to website use and internet use to the website’s operator.

The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data. You can prevent the storage of cookies by making the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available under the following link (

You can prevent the collection by Google Analytics by clicking on the following link. This sets an opt-out cookie to prevent future collection of your data when you visit this website: Disable Google Analytics.

You can find further information on terms of use and data protection at .html or at . Please note that the code “gat._anonymizeIp();” has been added to Google Analytics on this website to ensure anonymous collection of IP addresses (so-called IP masking).

We also use Google Analytics to evaluate data from AdWords and the DoubleClick cookie for statistical purposes. If you do not want this to happen, you can disable it using the Ads Preferences Manager (

3.4. Google Maps

This website uses Google Maps to display a map. Google Maps is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. By using this website, you consent to the collection, processing and use of the data collected automatically and the data you have entered by Google, one of its representatives or third-party providers.

The Google Maps terms of use can be found under Google Maps Terms of Service. You can find detailed information in the Privacy Center of Transparency  and optionsdata protection regulations.

3.5. Leadforensics

For marketing and optimization purposes Lead Forensics products and services ( are used on this website. Headquarters of Lead Forensics is located in Communication House, 26 York Street, London, W1U 6PZ, United Kingdom. Lead Forensics identifies details of your organization including phone number, web address, SIC code, a description of the company. Lead Forensics will show you the actual history of your visit to this website, including all pages visited and viewed by you, and how long you spent on this site. Under no circumstances will the data be used for the personal identification of an individual visitor. If IP addresses are collected, they are made anonymous immediately after collection. On behalf of the operator of this website Lead Forensics will use the collected information to evaluate your visits to the website, compile reports on website activities, provide other services with related website information and monitor internet usage. If you do not agree or object to the data collection, processing and storage of your data at any time you can opt out with immediate effect by clicking on the following link:

4. Social Media

4.1. LinkedIn, Vimeo, YouTube

Our website contains links to the social media services of LinkedIn, Vimeo and YouTube.

Links to the Internet pages of the social media services can be recognised by the respective company logo. If you follow these links, you will reach PSI’s corporate presence at the respective social media service. By clicking on a link to a social media service, a connection to the servers of the social media service is established. This notifies the servers of the social media service that you have visited our website. In addition, further data is transferred to the provider of the social media service. This can include:

  • The address of the website containing the followed link
  • The date and time website was accessed or the followed link
  • Information about the browser and operating system used
  • IP address

If you are already logged in to the relevant social media service at the time that you follow the link, the provider of the social media service may be able to determine your user name and sometimes even your real name from the transmitted data and associate this information with your personal user account at the social media service. You can exclude this possibility of association with your personal user account by logging out of your user account beforehand.

The servers of the social media services Twitter, LinkedIn and YouTube are located in the USA and other countries outside the European Union. The data can therefore also be processed by the provider of the social media service in countries outside the European Union. Please note that companies in these countries are subject to data protection laws that do not generally protect personal data to the same extent as is the case in the Member States of the European Union.

Please note that we have no influence on the scope, type and purpose of data processing by the provider of the social media service. For more information on the use of your data by the social media services included on our website, please refer to the privacy policy of the respective social media service.

5. Contact and request for information

You have several ways of contacting us on our website or to request information about our company.

5.1. Contact forms

Under the heading Contact we offer you the possibility of getting in touch with us. To process these requests we need your salutation, your name, your e-mail address, and your message text.
The other information requested helps us process your enquiry and prepare our reply more efficiently. The data you provide us with in this context is provided expressly on a voluntary basis and with your consent.

We will use the personal data you provide us with only for the purpose for which you made them available to us when contacting us. The data will not be used for other purposes without your express consent. You can of course revoke your declarations of consent at any time in the future. Please contact our data protection officer, whose contact details you will find below.

5.2. PSI Magazines

You have the possibility of being included in our distribution list for the magazine "production manager". You can choose between receiving communications by post or by e-mail. If you want us to send you information by post, we need your first and last name as well as your address (street, postal code, town/city and country). If you opt for e-mail, you must enter your first and last name for authentication in addition to your e-mail address.

Of course, you can unsubscribe from the trade journals or ask to be removed from the mailing list and object to the use of your data for advertising purposes at any time. You can revoke your consent with effect for the future by sending an informal e-mail using the e-mail address given for your subscription to the production manager magazine or you can use the website for cancelling the subscription to remove you from the mailing list. Your data will then be deleted from our system immediately.

6. Career

If you apply to our company electronically, your details will only be used to process your application and will not be passed on to third parties. Please note that applications that you send us electronically by e-mail are transmitted unencrypted.

7. No data transfer to third parties

We do not pass your data on to third parties unless we are legally obliged to do so. Where external service providers come into contact with your personal data, we have taken legal, technical and organisational measures and carry out regular checks to ensure that they comply with the provisions of the data protection laws.

8. Data security

PSI Metals GmbH has taken extensive technical and operational security precautions to protect your data from unauthorized access or misuse. Our security procedures are regularly reviewed and adapted to technological progress. Our employees are trained and are obliged to data secrecy.

9. Duration of data storage / deletion of data

We store your data within the permissible duration of use and according to your consent. You can object to the use of the data and to request its deletion at any time.

10. Rights and complaints

(1) You have the following rights towards us regarding your personal data:

  • The right to information
  • The right to correction or deletion
  • The right to restrict processing
  • The right to revoke your consent
  • The right to object to its processing

You can assert all these rights by contacting our data protection officer:

f.a.o. Christian Regnery
PSI Metals GmbH
Dircksenstraße 42-44
10178 Berlin


(2) You also have the right to complain to the competent data protection supervisory authority about our processing of your personal data (