Privacy Policy

Welcome to the website of PSI Metals GmbH, Parsevalstraße 7a, 40468 Düsseldorf, Germany and thank you for visiting us. PSI Metals GmbH takes the protection of personal data very seriously. Therefore, we would like to inform you below which data of your visit will be used for which purposes.

1. What is personal data?

Personal data includes individual information about personal or factual circumstances of an identified or identifiable natural person (data subject), for example, your real name, age, marital status, address, email address, telephone number, bank details or date of birth.

2. Anonymous data collection

Unless otherwise stated in the following sections, no personal data are collected, processed or used when you use our website.

If you wish to view our website, we collect the following data, which is technically necessary for us to display our website to you and to ensure stability and security. The legal basis for this is Art. 6 para. 1 letter f) of the European General Data Protection Regulation (GDPR).

While preserving your anonymity, information is transmitted when you visit our website, such as

  • IP address
  • Browser type/version
  • Operating system used
  • Referrer URL (the previously visited page)
  • Time of the server request

PSI Metals GmbH cannot assign this data to any particular person. This data will not be merged with other data sources; moreover, after a statistical evaluation, the data will be deleted and used exclusively to improve the attractiveness, content and functionalities of our websites.

3. Cookies

To continuously optimise our website, we use so-called cookies. Cookies are files that the websites you visit transfer to your computer for identification and which later serve to facilitate navigation. This means that you do not have to enter all the required data every time you use the website. It also allows us to tailor our websites exactly to your needs. If you wish to prevent the use of cookies, you can set your browser to refuse cookies. Please refer to your browser manufacturer’s instructions to find out how this works in detail.

When accessing our website, all users of our website are also informed by an information banner about our use of cookies and referred to this data privacy notice. As a user, you will also be asked for your consent to the use of certain cookies, in particular for the personalization of services and for marketing measures. Once you have given your consent, you can revoke it at any time with effect for the future by unchecking the box next to the processing to which you have consented.

The legal basis for possible processing of personal data by means of cookies and their storage period may vary. Insofar as you have given us consent, the legal basis is Art.6 para.1 sentence 1 letter a) GDPR. Insofar as the data processing is based on our overriding legitimate interests, the legal basis is Art.6 para. 1 sentence 1 letter f) GDPR. The stated purpose then corresponds to our legitimate interest. The cookies used on this website are:

NameProviderPurposeCategoryStorage period
_gat_UA-1456139-7Google AnalyticsCertain data are sent to Google Analytics a maximum of only once per minute. The cookie has a lifetime of one minute. As long as it is set, certain data transfers are prevented.Functional1 minute
_gidGoogle AnalyticsContains a randomly generated user ID. This ID allows Google Analytics to recognize returning users on this website and to merge data from previous visits.Functional24 hours
_gaGoogle AnalyticsContains a randomly generated user ID. This ID allows Google Analytics to recognize returning users on this website and to merge data from previous visits.Functional2 years
test_cookieGoogle DoubleclickSet on a test basis to check whether a browser allows cookies to be set. Does not contain any identifiers.Marketing15 minutes
IDEGoogle DoubleclickUsed to optimize advertising to provide ads that are relevant to users, improve campaign performance reports or prevent a user from seeing the same ads multiple times.MarketingSession end
1P_JARGoogle DoubleclickUsed to optimize advertising to provide ads that are relevant to users, improve campaign performance reports or prevent a user from seeing the same ads multiple times.Marketing30 days
YSCGoogle YouTubeUsed to store user settings and other unspecified purposes.MarketingSession end
VISITOR_INFO1_LIVEGoogle YouTubeUsed to store user settings and other unspecified purposes.Marketing6 months
PHPSESSIDPSIUsed to recognize users on return visits.EssentialSession end
dp_cookieconsent_status, cookieconsent_statusPSIStores the user's consent status for cookies on the website.Essential1 year
player, vuidVimeoWe embed videos from our official Vimeo channel. When you click play, Vimeo sets third-party cookies to play the video and to collect analytics data, such as how long a viewer watched the video. These cookies do not track individuals.Marketing

3.1 Google Ads (previously Google AdWords), remarketing and conversion tracking

We use the service Google Ads. Google Ads is an online advertising program of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. The responsible entity for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

This means that we place Google Ads and also use Google remarketing and conversion tracking as part of this. The ads are displayed after search queries on websites of the Google advertising network. In addition, we use Ads remarketing lists for search ads. This allows us to customize search ad campaigns for users who have visited our website before. Through the services, we have the opportunity to combine our ads with certain search terms or to display ads for previous visitors in which, for example, services are advertised that the visitors have viewed on our website. We can thus display interest-based advertising to users of our website on other websites within the Google advertising network (as a "Google ad" within Google search or on other websites).

An analysis of online user behavior is necessary for interest-based offers. Google uses cookies to perform this analysis. When clicking on an ad or visiting our website, a cookie is set on the user's computer by Google. These cookies have a term of 90 days. The information collected by means of the respective cookie is used to target the visitor in a subsequent search query. Further information on the cookie technology used can also be found in Google's notes on website statistics and in the privacy policy. With the help of this technology, Google and we as a customer receive information about the fact that a user has clicked on an ad and was redirected to our websites. The information obtained in this way is used exclusively for a statistical evaluation for ad optimization. We do not receive any information with which visitors can be personally identified. Your IP address is transmitted to Google, but since we use Google Analytics IP masking on this website, your IP address is anonymized. The statistics provided to us by Google include the total number of users who clicked on one of our ads and, if applicable, whether they were redirected to a page on our website that is tagged with a conversion tag. Based on these statistics, we can track which search terms were clicked on our ad particularly often and which ads lead to a contact via the contact form by the user.

Insofar as data is processed outside the EEA, where there is no level of data protection corresponding to the European standard, we have concluded EU standard contractual clauses with the service provider to establish a secure level of data protection.

You can find more information on data protection in the context of Google Ads at: https://policies.google.com/technologies/ads?hl=en

The data collection and storage take place only after explicit consent according to Art. 6 para. 1 sentence 1 letter a) GDPR. This can be revoked at any time with effect for the future.

If you do not want your visit to be included in the user statistics, you can prevent this by preventing the storage of the cookie required for these technologies, for example, via the settings of your browser.

You also have the option to select the types of Google ads or disable interest-based ads on Google via the ads setting. Alternatively, you can disable the use of cookies by third parties by calling the deactivation help of the network advertising initiative.

However, we and Google still receive the statistical information about how many users have visited this page and when. If you also do not want to be included in these statistics, you can prevent this with the help of additional programs for your browser (for example, with the Ghostery add-on).

3.2. Google-Analytics

Insofar as you have given your consent, Google Analytics, a web analytics service provided by Google LLC, is used on this website. The responsible entity for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

Scope of processing

Google Analytics uses cookies that enable an analysis of your use of our website. The information collected by means of the cookies about your use of this website is usually transferred to a Google server in the USA and stored there.

In Google Analytics 4, the anonymization of IP addresses is activated by default. Due to IP anonymization, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

During your website visit, your user behavior is recorded in the form of "events". Events can include:

  • Page views
  • First visit to the website
  • Start of session
  • Your "click path", interaction with the website
  • Scrolls (whenever a user scrolls to the bottom of the page (90%))
  • Clicks on external links
  • Internal search queries
  • Interaction with videos
  • Ads seen/clicked

The following data are also recorded:

  • Your approximate location (region)
  • Your IP address (in shortened form)
  • Technical information about your browser and the terminal devices you use (e.g. language setting, screen resolution)
  • Your internet service provider
  • The referrer URL (via which website/advertising medium you came to this website)

Purposes of processing

On behalf of the operator of this website, Google will use this information for the purpose of evaluating your (pseudonymous) use of the website and compiling reports on website activity. The reports provided by Google Analytics are used to analyze the performance of our website and the success of our marketing campaigns.

Recipients

Recipients of the data are/could include

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as a processor according to Art. 28 GDPR)

Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA

Alphabet Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA

It cannot be ruled out that U.S. authorities will access the data stored by Google.

Transfer to third countries

Insofar as data are processed outside the EU/EEA and there is no level of data protection corresponding to the European standard, we have concluded EU standard contractual clauses with the service provider to establish an appropriate level of data protection. The parent company of Google Ireland, Google LLC, is based in California, USA. A transfer of data to the USA and access by US authorities to the data stored by Google cannot be ruled out. The USA is currently considered a third country from a data protection perspective. You do not have the same rights there as within the EU/EEA. You may not have any legal remedies against access by authorities.

Storage duration

The data sent by us and linked to cookies are automatically deleted after 14 months. Data for which retention period has been reached are automatically deleted once a month.

Legal basis

The legal basis for this data processing is your consent pursuant to Art.6 para.1 sentence 1 letter a) GDPR.

Revocation

You can revoke your consent at any time with effect for the future by calling up the cookie settings (see cookie icon at the bottom right ) and changing your selection there. The lawfulness of the processing carried out on the basis of the consent up to the revocation remains unaffected by this.

Alternatively, you can prevent cookies from being stored in the first place by configuring your browser software accordingly. However, if you configure your browser to refuse all cookies, you may experience limitations in functionality on this and other websites. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google, by

a. not giving your consent to the setting of the cookie or
b. downloading and installing the browser add-on to disable Google Analytics HERE.

You can find more information about Google Analytics terms of use and Google's privacy policy at https://marketingplatform.google.com/about/analytics/terms/us/ or at https://policies.google.com/?hl=en.

3.3. Google Maps Plug-In

This site uses the mapping service Google Maps. Google Maps is a mapping service provided by Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. The responsible entity for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

In order to use the functions of Google Maps, information, including the IP address as well as the address, which is entered within the scope of the route function, can be transmitted to the provider's servers. This information is usually transferred to a Google server in the USA and stored there. When you visit a website that contains Google Maps, your browser establishes a direct connection with Google's servers, whereby the map content is sent to your browser and integrated by it. The provider of this site has no influence on this data transmission. According to current knowledge, this includes the following data:

  • Date and time of the visit to the web page in question,
  • Internet address or URL of the web page called up,
  • IP address, (start) address entered as part of route planning.

Google Maps is used in the interest of an appealing presentation of our online offers and an easy location of the places indicated by us on the website. If you do not wish Google to process data via this service, you can deactivate the use of JavaScript in your browser settings. Please note that in this case the interactive map function of Google Maps cannot be used.

Insofar as data are processed outside of the European Economic Area/EU, where there is no level of data protection that corresponds to the European standard, Google uses standard contractual clauses according to its own information.

More information on the handling of user data can be found in Google's privacy policy: https://policies.google.com/privacy?hl=en-US.

Data collection and storage is only carried out after explicit consent according to Art. 6 para. 1 sentence 1 letter a) GDPR. This can be revoked at any time with effect for the future.

3.4. Leadforensics

For marketing and optimization purposes Lead Forensics products and services (http://www.leadforensics.com) are used on this website. Headquarters of Lead Forensics is located in Communication House, 26 York Street, London, W1U 6PZ, United Kingdom. Lead Forensics identifies details of your organization including phone number, web address, SIC code, a description of the company. Lead Forensics will show you the actual history of your visit to this website, including all pages visited and viewed by you, and how long you spent on this site. Under no circumstances will the data be used for the personal identification of an individual visitor. If IP addresses are collected, they are made anonymous immediately after collection. On behalf of the operator of this website Lead Forensics will use the collected information to evaluate your visits to the website, compile reports on website activities, provide other services with related website information and monitor internet usage. If you do not agree or object to the data collection, processing and storage of your data at any time you can opt out with immediate effect by clicking on the following link: http://lfwebproxy.westeurope.cloudapp.azure.com:5000/?clientID=135870

4. Social Media

4.1. LinkedIn, Vimeo, YouTube

Our website contains links to the social media services of LinkedIn, Vimeo and YouTube.

Links to the Internet pages of the social media services can be recognised by the respective company logo. If you follow these links, you will reach PSI’s corporate presence at the respective social media service. By clicking on a link to a social media service, a connection to the servers of the social media service is established. This notifies the servers of the social media service that you have visited our website. In addition, further data is transferred to the provider of the social media service. This can include:

  • The address of the website containing the followed link
  • The date and time website was accessed or the followed link
  • Information about the browser and operating system used
  • IP address

If you are already logged in to the relevant social media service at the time that you follow the link, the provider of the social media service may be able to determine your user name and sometimes even your real name from the transmitted data and associate this information with your personal user account at the social media service. You can exclude this possibility of association with your personal user account by logging out of your user account beforehand.

The servers of the social media services Twitter, LinkedIn and YouTube are located in the USA and other countries outside the European Union. The data can therefore also be processed by the provider of the social media service in countries outside the European Union. Please note that companies in these countries are subject to data protection laws that do not generally protect personal data to the same extent as is the case in the Member States of the European Union.

Please note that we have no influence on the scope, type and purpose of data processing by the provider of the social media service. For more information on the use of your data by the social media services included on our website, please refer to the privacy policy of the respective social media service.

5. Contact and request for information

You have various options on our websites to contact us or request information about our company. The legal basis for processing your data is Art. 6 para.1 sentence 1 letter b) GDPR.

5.1. Contact forms

Under the heading Contact we offer you the possibility of getting in touch with us. To process these requests we need your salutation, your name, your e-mail address, and your message text.

The other information requested enables us to improve the processing and preparation of your contact. The communication of the data you provide in this context is expressly on a voluntary basis and with your consent.

The personal data provided to us will be used exclusively for the purpose for which you provide it when contacting us. The data will not be used for any other purpose without your express consent. You can, of course, revoke your declarations of consent at any time for the future. To do so, please contact our data protection officer, whose contact details can be found below.

5.2. PSI Magazines

You have the possibility of being included in our distribution list for the magazine "production manager". You can choose between receiving communications by post or by e-mail. If you want us to send you information by post, we need your first and last name as well as your address (street, postal code, town/city and country). If you opt for e-mail, you must enter your first and last name for authentication in addition to your e-mail address.

Of course, you can unsubscribe from the trade journals or ask to be removed from the mailing list and object to the use of your data for advertising purposes at any time. You can revoke your consent with effect for the future by sending an informal e-mail using the e-mail address given for your subscription to the production manager magazine or you can use the website for cancelling the subscription to remove you from the mailing list. Your data will then be deleted from our system immediately.

The legal basis for sending the respective information is your consent according to Art. 6 para. 1 sentence 1 letter a) GDPR in conjunction with Section 7 para. 2 No. 3 of the Unfair Competition Act (Gesetzes gegen unlauteren Wettbewerb, UWG) or the legal permission according to Section 7 para. 3 UWG.

5.3. PSI App Store

In the PSI App Store, registered customers can select products and place orders after they have created a separate customer account with name, company, address, email and telephone number.

For this purpose, you will receive a separate confirmation email after registration and separately your access data. The personal data provided to us will be used exclusively within the scope of your consent and only for the purpose for which you provide it when contacting us.

If you wish to unsubscribe, you can contact the customer support at any time and revoke your consent to the processing of your data for the future.

The legal bases are Art. 6 para.1 sentence 1 letters a) and b) GDPR (consent/contract fulfillment).

6. Careers

If you apply to our company electronically, your details will only be used to process your application and will not be passed on to third parties. Please note that applications that you send us electronically by e-mail are transmitted unencrypted.

Your information will be used for processing your application and deciding on the establishment of an employment relationship. The legal basis is Section 26 para. 1 in conjunction with para. 8 sentence 2 of the German Federal Data Protection Act (Bundesdatenschutzgesetz, BDSG). Furthermore, your personal data may be processed insofar as this should be necessary for the defense of asserted legal claims against us arising from the application process. The legal basis for this is Art. 6 para. 1 sentence 1 letter f) GDPR. In the stated purposes also lies the legitimate interest in processing.

Insofar as an employment relationship arises between you and us, we may, in accordance with Section 26 (1) BDSG, further process the personal data already received from you for the purposes of the employment relationship if this is necessary for the performance or termination of the employment relationship or for the exercise or fulfillment of the rights and obligations of the employee representative body resulting from a law or a collective bargaining agreement, a company or service agreement (collective agreement).

Your application data will not be processed beyond the described use.

Your personal data will be deleted after completion of the application process after 6 months at the latest, unless there are other legitimate interests on our part that prevent deletion or you have not given us permission to store it for longer. Other legitimate interest in this sense is, for example, a duty to provide evidence in proceedings under the General Equal Treatment Act (Allgemeine Gleichbehandlungsgesetz, AGG).

7. No data transfers to third parties

Your data will not be transferred to third parties unless we are legally obliged to do so. Insofar as external service providers come into contact with your personal data, we have ensured through legal, technical and organizational measures, as well as through regular checks, that they comply with the provisions of the data protection laws.

8. Data security

PSI Metals GmbH has taken extensive technical and operational security precautions to protect your data from unauthorized access or misuse. Our security procedures are regularly reviewed and adapted to technological progress. Our employees are trained and are obliged to data secrecy.

9. Duration of data storage / deletion of data

We store your data within the permissible duration of use and according to your consent. You can object to the use of the data and to request its deletion at any time.

10. Rights and complaint options

(1) You have the following rights with respect to the data concerning you:

  • Right to information,
  • Right to rectification or erasure,
  • Right to restriction of processing,
  • Right to withdraw your consent,
  • Right to object to processing,

You may exercise any of these rights by contacting our data protection officer at the following address:

Personal/confidential
f.a.o. Christian Regnery
PSI Metals GmbH
Dircksenstraße 42-44
10178 Berlin
Germany

or 
E-mail: datenschutzbeauftragter@psi.de

(2) You also have the right to complain to the competent data protection supervisory authority about our processing of your personal data (https://www.datenschutz-berlin.de).